The New Contractor Marketing agency 

contractor marketing agency
Shortstack helps small to mid-sized local businesses increase their efficiency, revenue, and profit so the business owner can enjoy more financial and time freedom.
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Reasons why we’re best/

Contractor Marketing 101

At Shortstack, we understand that running a successful contracting business requires more than just great craftsmanship or excellent service. You need a steady pipeline of jobs, a solid reputation, and an ability to stand out in a competitive marketplace. That’s where we come in. We’re not just another marketing agency — we’re your partner in growth. Our goal is simple: to help contractors like you generate more leads, land more jobs, and grow your business without adding more stress to your day-to-day operations.

Why Marketing Matters for Contractors

In today’s fast-paced digital world, word of mouth and traditional advertising methods are no longer enough to sustain or grow a contracting business. Whether you’re a general contractor, roofer, plumber, or electrician, your potential clients are searching for services online. They rely on search engines, online reviews, and social media to find the right contractor for their needs. If your business isn’t visible in these spaces, you’re missing out on valuable opportunities.
That’s why we’ve built Shortstack specifically to serve contractors. We know your industry, your clients, and the challenges you face. Our marketing strategies are designed to not only increase your visibility but to drive the right kinds of leads to your business. Leads that convert into real jobs. With tailored SEO, video content creation, and paid advertising services, we make sure that your marketing dollars are working as hard as you do.

Tailored SEO for Contractors

Search Engine Optimization (SEO) is one of the most critical components of any successful marketing strategy. When done right, SEO can position your business at the top of search engine results, making sure that potential clients find you when they need your services. At Shortstack, we specialize in contractor-specific SEO strategies that get you noticed.

We know that SEO isn’t just about getting more traffic to your website; it’s about getting the right kind of traffic. Our approach focuses on optimizing your website for the keywords and phrases that potential clients in your area are actually searching for. We create and implement a comprehensive SEO strategy that includes keyword research, on-page optimization, technical SEO, and local SEO.

For contractors, local SEO is especially important. It ensures that your business appears in local searches and map results, putting you in front of homeowners or business owners in your service area. We help you claim and optimize your Google Business Profile, manage reviews, and build local citations to boost your rankings and get more eyes on your business.

By partnering with us, you’ll have a team of SEO experts who not only understand the technical side of optimization but also the nuances of the contracting industry. We’ll make sure your website is seen by the right people at the right time, driving qualified leads straight to your phone or inbox.

Video Content Creation That Builds Trust

When it comes to marketing for contractors, one of the most powerful tools at your disposal is video content. Potential clients want to know that they can trust the contractor they hire, and there’s no better way to build that trust than by showing them who you are, what you do, and why you’re the best choice for the job. That’s where our video content creation services come in.

At Shortstack, we create engaging, high-quality video content that showcases your work, highlights your expertise, and tells your story. Whether it’s a professional overview of your services, a behind-the-scenes look at a project, or client testimonials, we craft videos that connect with your audience on a deeper level. Our videos are not just promotional; they’re designed to build trust and credibility, two of the most important factors in landing new jobs as a contractor.

We understand that as a contractor, you’re busy managing projects, teams, and clients. That’s why we handle everything from scripting to shooting to editing, making the process as easy and stress-free as possible for you. The result? Videos that help potential clients feel confident in choosing you, ultimately leading to more conversions and bigger projects.

Paid Advertising That Delivers Qualified Leads

Organic traffic is crucial, but sometimes you need to boost your lead generation efforts with paid advertising. At Shortstack, we manage paid advertising campaigns that are tailored specifically to contractors. Whether you’re looking to run Google Ads, Facebook Ads, or other forms of paid media, we’ve got the expertise to create and manage campaigns that get results.

Our approach to paid advertising is highly targeted. We don’t believe in wasting your budget on clicks that won’t convert. Instead, we focus on reaching the specific audience that’s most likely to need your services. By using data-driven strategies and advanced targeting techniques, we ensure that your ads are seen by homeowners and businesses in your service area who are actively looking for a contractor.

With our paid advertising services, you’ll get more than just clicks—you’ll get leads that convert into actual jobs. We continually monitor and optimize your campaigns to ensure they’re performing at their best, adjusting bids, targeting, and creatives to maximize your return on investment. Our goal is to help you fill your project pipeline without breaking the bank.

A Business Owner Helping Business Owners

As a business owner myself, I know how tough it can be to balance growth, operations, and personal life. Like many of you, I started my business to create more freedom — more time to spend with my family, more financial security, and more opportunities to pursue my passions. But along the way, I discovered that achieving that freedom requires more than just hard work; it requires smart strategies, efficient systems, and the right marketing approach.

That’s why I’m passionate about helping contractors like you leverage marketing and technology to grow your businesses without burning out. I’ve seen firsthand how a well-executed marketing strategy can transform a business. It not only brings in more clients but also creates more time, freedom, and peace of mind. My goal is to share these strategies with you, so you can focus on what you do best—delivering exceptional work—and leave the marketing to us.

Partnering with Shortstack: Your #1 Contractor Marketing Agency

When you partner with Shortstack, you’re not just getting a marketing agency; you’re getting a team that’s dedicated to your success. We take the time to understand your business, your goals, and your challenges. We know that every contractor is different, and that’s why we don’t believe in one-size-fits-all solutions.

From the moment you start working with us, we’re committed to delivering results. We’ll develop a custom marketing plan that’s tailored to your business and designed to generate real, measurable growth. We’ll track and report on the performance of your campaigns, so you always know what’s working and what needs adjustment. And most importantly, we’ll be there every step of the way, providing support, insights, and strategies to help you grow your business.

At Shortstack, we believe in building long-term partnerships based on trust, transparency, and mutual success. When you succeed, we succeed. And we’re ready to help you take your contracting business to the next level.

Ready to Grow Your Business?

If you’re ready to generate more leads, land more jobs, and grow your contracting business, we’re ready to help. Let’s work together to create a marketing strategy that not only increases your revenue but also gives you the freedom to focus on what you do best. Contact us today to learn more about how Shortstack can help you build a stronger, more profitable business.
holistic marketing approach
paid advertising
mindful marketing
mindful marketing

The Founder

Through my own journey of entrepreneurship,  and supporting a family of 6, I have discovered ways to use marketing and technology to exponentially expand my time and financial freedom. In turn, this freedom has fueled my ability to enjoy my life and relationships with my wife and kids as well as other purposeful work and hobbies. It is my privilege to share these marketing discoveries with you and your business.
/Eric Aumen
Founder // Creative Director
Frequently asked questions/

Common questions

Shortstack offers three main services: SEO, Video Content Creation, and Paid Advertising. Our comprehensive approach ensures that all aspects of your digital marketing are optimized for success.

Our SEO services are designed to enhance your online visibility and drive organic traffic to your website. We conduct thorough keyword research, optimize your site’s content, and implement strategies that improve your search engine rankings, ensuring sustained growth.

 

We start by understanding your brand’s story and goals. Our team then crafts engaging and visually compelling videos that align with your message and values, ensuring each piece of content captures and retains your audience’s attention.

Our paid advertising campaigns are data-driven and tailored to your specific needs. We use advanced targeting techniques and continuous optimization to ensure your ads reach the right audience, maximizing your return on investment.

We measure success through key performance indicators (KPIs) that are aligned with your business goals. This includes metrics such as website traffic, conversion rates, engagement levels, and ROI. Regular reporting and analysis ensure transparency and continuous improvement of your marketing efforts.

 
Shortstack Client Feedback

"Eric Is A Master Of His Craft...

His years of video production and social media marketing have come together to help people like me produce amazing content that showcases the essence of me and my business. He has a calm and powerful personality which exudes confidence. His work speaks for its self and if don't know him personally, trust me when I say he's a man of integrity.
/Sequioa Rock
Owner of Fenix Offgrid Solutions
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